Netflix is one of the original innovators of online streaming, and they have grown exponentially over the years. With an expanding slate of original series and exploding user base, we saw an opportunity to integrate options that allow subscribers to access more behind-the-scenes content and watch any title virtually with their friends or family.
Our team also looked at improving Netflix's user experience by researching users' interactions with the platform to identify their needs and expectations. Our collective challenge was to create features that would reduce browsing time and assist subscribers in sharing and viewing content together. These features had to be easily identifiable yet consistent with the brand's identity.
Group Watch gives users the option to invite other subscribers to view content together. Users can invite up to six people to their Group Watch session via a weblink. Reaction emojis are available on the watch screen to allow people to interact with one another. A visual alert will be sent to all users when videos are paused or played.
Users can now view related Extras content within the result page when searching for Netflix titles. We have added selectable tabs to maintain Netflix's search engine while giving users added selection for behind the scenes content.
Netflix's screenplay gives users the option to read scripts available to Netflix original titles. Customisable options such as dark and light modes are available based on users' preferences.
